Bringing a Sweet Break to Gamers Through Immersive, Ad-Block-Resistant Livestream Advertising
In Spring 2025, Golf Roko, Skala Media Solutions and GingerLive launched GingerLive’s first major high-budget livestream advertising activation.
This campaign introduced stream-native overlay ads across Twitch and Kick, months before Streamsense existed,and demonstrated how GingerLive’s technology could deliver 100% View-Through Rates (VTR) and complete immunity to ad-blockers.
This project became a defining milestone in GingerLive’s journey, validating livestream overlays as a scalable, high-performance channel for FMCG brands.
About the Brand: What Is Golf Roko?
For international readers unfamiliar with the brand:
Golf Roko is a beloved ice cream product line in Turkey, produced by Golf Ice Cream (Golf Dondurma), one of the country’s leading frozen dessert brands.
Roko products are associated with youth culture, fun, and quick refreshment, which makes them a natural fit for gaming audiences who often enjoy light, playful messaging.
Campaign Overview
Golf Roko wanted to bring a “sweet break” into livestream environments, spaces where young audiences are highly engaged but traditionally difficult to reach due to ad-block usage, banner blindness, and interruptive ad fatigue.
GingerLive deployed non-intrusive, content-safe overlay ads that appeared directly inside the live stream layout, guaranteeing:
- - 100% VTR (ads fully visible for their entire duration)
- - Ad-block resistance (browser source overlays bypass all consumer ad-blockers)
- - Zero interruption to gameplay
These placements became a natural part of the live entertainment, aligning perfectly with Golf Roko’s playful brand identity.
Objectives
1. Reach Turkish gaming audiences at scale
Across Twitch and Kick, where ad-block usage is extremely high.
2. Deliver a fully visible, fully completed brand experience
Unskippable yet non-annoying via native overlays.
3. Test GingerLive’s readiness for large-budget campaigns
This was the first activation at scale, serving as a technical stress test for the platform.Technology Spotlight: GingerLive Overlays
Ad-Block Proof Delivery
Unlike pre-rolls, mid-rolls, or display banners, GingerLive’s overlay ads are:
- - Rendered inside the stream through a browser source
- - Not classified as ads by ad-blockers
- - Impossible to skip or block
- - Yet fully respectful of the viewing experience
This enables guaranteed reach, especially among gaming audiences where ad-block usage exceeds 40, 60%.
100% View-Through Rate (VTR)
Every viewer saw the ad for its full duration because:
- - The overlay remained in-view throughout gameplay
- - It did not interrupt or cover key action
- - Viewers naturally kept watching the stream
This provides brands with maximum message retention and unmatched consistency compared to traditional video ads.
Stream-Safe Native Integrations
Before AI contextual triggers existed, GingerLive’s early tech still supported:
- - Lightweight, latency-free visual overlays
- - High-quality rendering across thousands of viewer-hours
- Seamless deployment across dozens of different games and creators
This infrastructure laid the groundwork for Streamsense and GingerLive’s later innovations.
Execution & Campaign Scale
Performance Highlights
- - 👤 65 Unique Streamers
- - 🎮 67 Different Games
- - 👀 101,171 Completed Views
- - 📈 1.1% CTR (well above standard digital benchmarks)
- - 🎯 100% VTR
- - 🚫 0% impact from ad-blockers
The combination of full visibility, unblockable delivery, and native presentation created a strong engagement cycle that traditional web ads struggle to achieve.
Platforms Activated
- Twitch
- Kick
Both platforms showed strong viewer retention and consistent delivery.
Key Results & Impact
1. Guaranteed Attention: 100% VTR Across All Streams
Every viewer who saw the stream also saw the Golf Roko placement for its full duration.
For brands, this means:
- - Full creative exposure
- - No wasted impressions
- - Maximum recall and message reinforcement
This is especially impactful for FMCG awareness campaigns.
2. Zero Loss to Ad-Blockers
Traditional digital campaigns in gaming environments lose a significant portion of impressions to ad-blockers, and pay for impressions that never appear.
GingerLive solved this:
- - Overlays bypass ad-block technology completely
- - All impressions counted were real
- - All placements were truly delivered on-screen
This transparency and reliability became a key selling point for future clients.
3. Above-Average CTR for Display Formats
With a 1.1% CTR, the campaign outperformed typical banner ads (0.1, 0.3%).
The high engagement is tied to:
- - Native placement
- - High on-screen visibility
- - Alignment between brand tone and gaming culture
4. GingerLive Proved It Could Scale
This campaign demonstrated GingerLive’s ability to:
- - Activate dozens of creators simultaneously
- - Manage real budgets
- - Execute stable, high-delivery campaigns across large networks
It was a crucial proof point that opened the door for enterprise-level clients.
Why This Campaign Matters
The Campaign That Established GingerLive’s Value Proposition
Golf Roko’s activation highlighted two key advantages that remain core to GingerLive today:
✔ 100% VTR as a Standard Performance Metric
Brands pay for ads that are truly seen, fully and reliably.
✔ Ad-block immunity
Critical for reaching young audiences in gaming, tech, and livestream communities.
A Sweet, Seamless Entry Into Livestream Culture
By integrating its identity into the stream without interrupting it, Golf Roko showed how FMCG brands can succeed in the gaming world:
- - Respect the viewer
- - Avoid disruption
- - Use formats that cannot be skipped or hidden
- - Deliver creative designed for the environment, not repurposed from elsewhere
Conclusion
The Golf Roko x GingerLive campaign was a foundational moment in GingerLive’s evolution.
By delivering 100% view-through visibility, unblockable ad formats, and above-average CTR, GingerLive proved that livestream overlays could outperform traditional digital media channels, long before the introduction of AI-powered contextual targeting.
This campaign set the stage for GingerLive’s future innovations, including Streamsense, real-time detection, and dynamic, moment-based advertising.